FAQ’s


“Content is King”, and in answer to the question – YOU are responsible for the content. Our job is to create the vessel to show off your content.

Content can mean any creative work, such as text, graphics, images or video.

Content is by far the biggest challenge our clients face. Some times it’s better to hand that off to someone else. We can recommend someone if it’s an issue.

As mentioned above, you are responsible for content. But there are many more tasks and decisions to be made before we launch the website.

Some websites are quite simple, while others have many pages, supporting documents, forms, and functionality.

At a minimum, you would need to be available to guide us in the right direction.

With WordPress based websites, there are lots of little tasks to attend to, like setting up a cloud account (DropBox) to store backups, setting up an account at WordPress.com so we can use Akismet, and Jetpack. Then there are various plugins that you might need. As an example, the Friends of the Swampscott Public Library website utilizes a donation plugin, and an event plugin.

We’d need you to help select graphic elements, like photos, logo, etc.

If you’re selling things online, there will be product shots, descriptions, pricing, and lots of little details to enter into the database.

We are happy to do any and all of these tasks on your behalf, or any mix in between.

We will improve your SEO organically, but we do not manage Pay-per-Click and other forms of advertising.

Just about the last thing we do, after all the pages and posts are created, is to create an XML sitemap and submit it to Google and Bing which will kickstart your presence with the search engines.

We want to focus our energy on all things related to web design, and leave the graphic design to others.

Of course we do manipulate images and graphics on a daily basis. The most common task is cropping and optimization for the web. Photoshop is our preferred tool, but there are other tools available.

We have great resources for logos, royalty free images, and other graphic elements which we’ll share with you when the time comes.

Paperless Online Billing

We use FreshBooks (www.freshbooks.com), a paperless online service to track time, and to create and manage invoices. Each client can login at any time to view/print your invoice, view the time spend daily if curious, pay your bill via credit card (most clients pay by check/bank transfer), check your balance, etc.

We bill by the minute

For each task, we start off with 1/10th of an hour admin fee, then whatever time it takes beyond that.

Your invoice will show a detailed history of every task completed.

No hosting fees until the site goes live

It sometimes takes months to get a new website ready. If the site is hosted on our server, we do not start billing for hosting until it goes live.

If a client has an existing website on a different server, we develop the new one using a sandbox account (a unique domain name that has no relationship to your organization), which is then password protected. Your customers and search engines are not aware of the new site, reducing confusion. When the new website is ready to go live, we transfer files to the appropriate hosting account.
We’re available and eager to communicate with the client!

Most of our requests come in via email, but we actually answer the phone and reply quickly to questions.

Seeing is believing

We will often provide screen shots with notes to help the client visualize the issue at hand. Another handy tool is screen sharing which is especially good when time or distance is an issue.

We provided email accounts for all our clients into 2014, but it was a huge hassle for all concerned.

We switched everyone over to Google Apps For Work and it’s been an excellent experience.

Non-profits get the complete service for free! Businesses pay about $50/year per email account.

We can set it all up for you, or you can do it on your own. The best part is that they are there 24/7 to assist. None of this chat room or email support ticket junk, they will actually talk to you on the phone.

Of course you get way more than Gmail. Check it out at www.apps.google.com

In most cases, we work by the hour.

Since I started doing web design in 2004, I’ve received zero bid specifications for a new or rebuilt website. Most people wouldn’t know where to start, and for good reason. The internet landscape changes constantly – it’s hard to keep up with it.

– Tom Rogers

Some clients are highly organized, and are able to do a lot of the grunt work. While others can’t make up their minds, request multiple edits, and have no time to spend (which is understandable).

So for that reason, we will provide a rough idea of the cost based on similar projects, and collect a deposit based on that. But from the get-go, it’s all time and materials.